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Advocacy

Science in the Fire

One of our favorite techniques is to take a journey together with people you want to influence. Start where they are, and then begin in the direction you want to go together. Where people are today is lacking trust. For-profit medicine has sometimes taken obscene profits from desperate people.  The WHO and CDC have made some mistakes. Some media corporations have manipulated this mistrust by exaggerating mistakes.  Model the behaviors you want: a willingness to listen, to point out when "your side" makes mistakes. Model how to change your mind.
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