Our society has stopped trusting. For-profit medicine has sometimes taken obscene profits from desperate people. The WHO and CDC have made some mistakes. Some media corporations have manipulated this mistrust by exaggerating mistakes.
One of our favorite techniques is to take a journey together with people you want to influence. Start where they are, and then begin in the direction you want to go together. Model the behaviors you want: a willingness to listen, to point out when "your side" makes mistakes. Model how to change your mind.
Here are some resources that have a critical eye towards mistakes my health institutions and flagship media, that also show the sincerity and the limits to conspiracies. Articles show how science works — which is how you deal with mistakes, how you deal with hypotheses getting falsified, and is not about lording expertise over others. These are great articles to share...
“Best Effort Launch date: March 1, 2022. Enjoy the early content.”